Guide to Google Search Console
Admin May 15, 2021
Guide to Google Search Console
GSC is a free platform for anyone with a website to monitor how Google looks at their site and optimizes its organic presence. That includes viewing your reference domain, mobile site performance, rich search results, and queries and the highest traffic pages.
How to add your website to a google search console
1. Enter your Google account. Make sure you use your business account (not personal) if it is a business website.
2. Go to Google's webmaster tool.
3. Click "Add property."
4. Select "Website" from the drop-down menu and enter your site's URL. Make sure you use the right URL that appears on the browser bar.
5. Click "Continue."
6. Choose a way to verify you have your website (upload HTML files, domain name providers, HTML tags, GA tracking code, or GTM container footage).
Google starts tracking data for your property as soon as you add it to GSC - even before you verified you are the site owner.
Verifying your site at GSC
Because GSC gives you access to confidential information about the site or application performance (plus the influence on how Google crawls the site or application!), You must verify you have the site or application first.
Verification provides certain user control over certain properties. You must have at least one verified owner per GSC property.
Also, note that verifying your property does not affect Pagerank or its performance on Google Search. Of course, the more information you have, the easier it ranks higher - but just adding your website to GSC will not automatically make your rank up.
GSC verification methods
1. Upload HTML files: Upload the HTML file verification to the specific location of your website.
2. Domain Name Provider: Enter your domain clerk (such as GoDaddy, Enom, or Networksolutions.com), and verify your site directly from GSC or add DNS records or CNAME.
3. HTML Tag: Add the tag to the
part of the specific page HTML code.
4. Code Tracking Google Analytics: Copy the tracking code you use on your site. (You need permission "Edit" in GA for this option.)
5. Container Code Google Tag Manager Container: Copy the GTM container footage code related to your site. (You need to see, edit, and manage the container level permit at GTM for this option.)
Sites that are hosted Google, including blogger pages and sites, are automatically verified.
GSC, Owner and Permit Users
There are two types of GSC roles. I know you might be itching to get good items (cough data) but it's important to do this correctly.
1. Owner: The owner has total control over their property in GSC. They can add and delete other users, change settings, see all data, and access each tool. A verified owner has completed the property verification process, while delegated owners have been added by verified. (Delegated owners can add other delegated owners.)
2. Users: Users can see all data and take some actions, but cannot add new users. Full users can see most data and take some actions, while restricted users can only see most of the data.
Think carefully about who should have permission. Giving everyone full ownership can be a disaster - you don't want someone to accidentally change important settings. Try to give your team members as much as the authority they need and are no further.
For example, in Hubspot, our technical SEO manager Victor Pan we are the owner verified. I am an SEO content strategist, which means I use GSC heavily but does not need to change any settings, so I am the delegated owner. Our blogging team members, who use GSC to analyze blogs and post performance, are full users.
Here are detailed instructions about adding and removing the owner and user in the search console.
There is a third role: partner. You can associate the Google Analytics property with a search console account - which will allow you to see GSC data in the GA report. You can also access the GA report in two parts Search consoles: Links to your site, and Sitelink.
Do you need a site map?
Site maps do not need to appear in Google search results. As long as your site is set correctly (the meaning of the page is logically related to each other), Google says the web crawler will usually find most of your pages.
But there are four situations of the site map will increase your site clawlability:
• This is very large. The more pages you have, the easier it is for googlebot to skip any changes or additions.
• It has many pages "isolated". Each page that has several entries from other pages is harder for web crawlers to be found.
• New. The new site has several backlinks (links from other sites) making it less found.
• Use rich media content and / or appear on Google News. In this case, your sitemap makes it easier for Google to format and display your site in the search.
After you build your site map, send it using the GSC site map tool.
How to use a google search console
1. Identify your highest traffic page
2. Identify your highest CTR query
3. Find your average RCR
4. Monitor your CTR from time to time
5. Monitor your impression from time to time
6. Monitor your average position from time to time
7. Identification of ranking increases and decreases
8. Identify your highest traffic query
9. Compare the performance of your site's search in all desktops, cellphones, and tablets
10. Compare the performance of your site's search in various countries
11. Learn how many of your pages that have been indexed
12. Learn which pages are not indexed and why
13. Monitor the total number of pages indexed and indexing errors
14. Identification of cellphone usability problems
15. Learn how many total backlinks have your site
16. Identify which URL has the most backlink
17. Identify which site most connects you
18. The most popular anchor text identification for the external link
19. Identify which pages have the most internal link
20. Learn how many internal links for your site's total
21. Discover and repair amp errors
22. See Google How Google Display URL
23. Go to the old version of the search console